The same restlessness that inspired American hobos today spurs on Hobos Factory to search out new geometries (? Routes?) connecting the human, professional, artistic paths of its members.
WHY HOBOS FACTORY
Hobos Factory is inspired by the figure and the philosophy of hobos in a world where, today as yesterday, all the patterns of interpretation have and continue to change rapidly. It represents the anchor, the brand of style and identity within which communication between “craftsmen” take place.
Work flexibility has given rise to the phenomenen of insecurity. Hobos Factory has taken on board these changes, and is trying to turn them to its advantage: its offices are located in a number of different regions so as to best be able to spotnew opportunities. It uses the Web as a communication collector, multiplier, and infrastructure: it aims to expand its activities by establishing projects and services in new areas in which its members are present
The ancient ethic of the first hobos is currently adhered against a more complex backdrop. still actual in a context more complex. Communication “craftsmen” travel the world as cosmopolitan masters in search of new opportunities. They blaze a trail that goes hand in hand with their artistic evolution, taking advantages of a “light” system: one in which goods give way to services, and where links between members are simplified by information and communication technology tools.
Hobos Factory is the ideal place for those weary of having to work in substandard conditions, and who are keen to take advantage of an excellent opportunity to develop their personality, by becoming entrepreneurs of their arts within the Hobos lab. The real ace up their sleeve that Hobos will make available to them is the opportunity for networking.
WHAT DOES HOBOS FACTORY DO?
Hobos Factory develops communication projects, which take place in the use, elaboration and manipulation of words, images, sounds, with a particular emphasis on audiovisual productions. .
Our members boast a long experience in bringing into being documentaries, short films and visual productions in all phases of this production cycle: from pre- to post-production.
In addition to this, Hobos Factory offers targeted consultancies to associations, companies, public and private organizations that wish to:
- Design a communication plan
- Design a marketing plan
- Design and produce videos, short films, documentaries and audiovisual works
- Draw up a business plan
- Organize and manage communication events and happenings
- Make use of a dedicated press office
- Plan and construct an Internet web site
- Carry out a photo session
- Create and manage Face Book pages
- Implement identity and brand communication in a variety social networks
HOW HOBOS FACTORY COMMUNICATES ITS MESSAGE
The advantages of globalization are best realized in a world in which local identities continue to survive and prosper. Today we can ensure that through ICT, but it’s not enough. We need to spread the word to let others know that there is a place where one can successfully succeed.
Through the network of its members in Italy and abroad, Hobos Factory “goes” where its members suggest with the aim of creating projects and developing new partnerships. Thus, being in several distinct places at the same time does not mean a form of isolation, but in fact has the advantage, thanks to the internet, of increasing the possibilities available. . The internet allows Hobos reveal to the rest of the world what’s going on in a particular city, organization, environment.
The World Wide Web has thus become a modern railway able to connect its members: it put them in communication, revitalizing the old graphic signs used by hobos in the nineteenth century.
